Fashion Photography

Fashion photography is professional photography of clothing and accessories on people, for editorial features, lookbooks, e-commerce and campaigns. It covers everything from a clean lookbook shot against a studio wall to a styled editorial on location.

Shoots start from £500, with the final price depending on the number of looks, the location or studio, the team involved and how the images will be used. Images are professionally edited and delivered in a private online gallery. Your photographer can help with planning, but models, hair and make-up, styling and studio hire are usually arranged and quoted separately.

Fashion labels and independent designers launching a collection, boutiques and online stores that need lookbook images, stylists and models building portfolios, and brands planning a campaign.

It suits small labels that need a first professional lookbook as well as established brands adding a location shoot. For flat-lay or white-background shots of products without models, product photography is usually more cost-effective.

Build a mood board and a shot list that states every look, the shots needed of each, and where they'll be used. Steam and label every garment, and bring pins, clips and tape for fitting.

Confirm your team early: models, hair and make-up, and a stylist if you're using one. Agree usage rights with models in writing. If you're shooting on location, check whether permission is needed, and plan a covered backup for bad weather. Share your call sheet with everyone the day before.